Fractional COO·Books & Records Verification·Ops Analysis & Rebuild·Fund Launch·SMAs

I built a five-fund, 24-entity operation from zero as the only operations hire.

At Samara Alpha Management I ran the daily book across 62 accounts and wallets and worked with more than 30 institutional service providers. One person covers that much only if the controls and the tooling are built for it. The six tools in the toolkit are what made it possible. Some of that transfers to a client directly, the rest gets built to fit.

20+ years of it, alternating between the two sides. Three fund administrators set the standard, starting with OpHedge, which I helped spin out of Oak Hill’s middle office. Both halves matter to a client. I can question an administrator on its own work papers, and I know what it costs to meet that standard with no team.

A deep keel does not calm the water. It keeps you upright in it.

At Samara Alpha Management
24Legal Entities Built
5Audited Fund Structures
3Regulatory Regimes
1Operations Headcount
Who It’s For

Funds that need a COO before they can afford one.

Mostly small managers and lean teams, traditional or digital asset. The qualifier is not AUM, it is whether anyone owns the operations function.

Starting out

A launch that needs an operating model, providers, treasury architecture and day-one controls, without hiring a full operations team to get there.

Growing past capacity

The vehicle count, the feeders and the fee terms have turned a monthly close into a programme, and the finance principal is carrying the CFO and the COO mandate at the same time.

Facing diligence

Institutional investors are coming, and operational due diligence will test the controls, the independent verification and the documentation that a lean shop rarely has ready.

Running on legacy

An established firm of any size where the workflows, the tooling and the providers were built for a different era, and someone needs to assess what is there and rebuild it with current technology. This is where the toolkit comes from.

Ballast is invisible until the weather turns.

Service Lines

Six service lines, all of them fund-side.

Retainer or project, and an assessment first where the scope is not obvious. Everything built gets documented and handed to your team to run.

Fractional COORetainer

Standing operational capacity alongside your CFO and controller: treasury controls, close and audit management, administrator oversight, investor operations, regulatory filing, and board reporting, run on a COO dashboard your team keeps. Where the finance principal is carrying both titles, this returns the operating half.

Independent Books & Records Verification / NAV OversightRetainer or project

The control allocators ask about in operational due diligence, already running. Deep Keel tests your administrator’s NAV pack against source data you already own: your own P&L, read-only custodian and bank feeds, and the fund documents. Position and cash agreement, LP capital accounts, parallel vehicles, inception-to-date NAV. Extraction and first-pass triage are automated, a person reviews every exception. You get a break register with documented resolution and ageing, and an evidence trail a diligence team can walk. For self-administered managers it is segregation of duties without converting to a third-party administrator.

Fee, Waterfall & Capital Account VerificationProject or retainer

The governing documents and the cash flows go in together: LPA, PPM and side letters on one side, bank and custody data on the other. What those documents specify for management fees, incentive allocations, preferred return accruals and waterfalls gets tested against what was actually charged, and against the capital account statements investors received. Vehicle by vehicle, inception to date. This catches the drift that accumulates when a dozen vehicles with separately negotiated terms are calculated by the team that reports them.

Operations Analysis & RebuildProject, then optional retainer

For managers who outgrew the infrastructure they built on the way up. It opens as analysis: workflows, procedures, technology, providers and controls mapped against what allocator diligence teams actually test, then a gap report with a prioritised sequence. The rebuild is hands-on. Procedures get rewritten and the manual steps come out. A model does the extraction and the break triage, a person reviews every exception and signs the close.

Fund Launch & New Vehicle Stand-UpProject

Structure coordination with counsel, service-provider selection with fee benchmarking, regulatory coordination across CIMA, NFA CPO and Singapore, day-one operating model and treasury architecture, investor onboarding and AML workflow, and a readiness package built to survive an institutional consultant’s review. Successor funds, sidecars and co-invest vehicles on a recurring cadence.

SMA & Manager OnboardingProject or retainer

For allocators launching managed accounts and for seeders integrating new managers: operational implementation of the IMA as negotiated, custody and counterparty onboarding, trading authority and guideline monitoring, fee and performance calculation, and daily independent books via read-only feeds. Proven across 10-plus manager allocations and two seeded managers.

Assessment

Fixed scope, fixed fee diagnostic of the fund-side control environment with a prioritised gap report.

Oversight Retainer

Monthly independent close, verification and break reporting across a defined set of vehicles.

Rebuild Project

Hands-on rebuild of procedures and the systems under them, documented and handed to your team.

Track Record

20+ years on both sides of the administrator relationship.

I get hired to build the operations function, which mostly means launches. Four of them, plus a wind-down, so I have seen a fund end to end.

Fund side
Administrator side
2003–05
Fund sideOak Hill Platinum PartnersOperations Associate
2005–10
Administrator sideOpHedge Investment Services → CitcoFounding team, then Lead Operations Manager · built a fund administration business out of Oak Hill’s middle office, ran the on-site onboarding of its first client, Soros Fund Management, and grew to 19 institutional clients and $40B+ in assets under administration
2010–12
Fund sideVoras Capital ManagementSenior Operations Associate · launch
2013–15
Administrator sideNorthern Trust Hedge Fund ServicesSecond Vice President · built the clearing & settlements team for a $175B mandate
2015–18
Fund sideSelect Equity Group, Arcem Capital, Noble CapitalConsultant, then Operations Manager and Senior Middle Office Manager · a wind-down and a launch, one or two people on the whole function
2018–22
Administrator sideHedgeServMiddle Office Manager
2022
Fund sideSecuritize CapitalSenior Portfolio Analyst / Trader · launch, digital asset funds
2023–26
Fund sideSamara Alpha ManagementCo-founder, Head of Operations · launch · five audited fund structures, 24 entities, three regimes, one operations hire
2026
Fund sideAmitis CapitalChief Operating Officer · operations, treasury, investor services and regulatory coordination across US and Cayman structures
Proprietary Toolkit

The tools a Deep Keel engagement runs on.

Each one runs here on illustrative data for fictional clients. Three are open below. The other three ran inside live engagements, access by request.

NAV Oversight

Shadow NAV Recon Engine

Fund-by-fund shadow NAV reconciliation against administrator marks: work-paper extraction, two-tier recs, break detail, and inception-to-date management fee reconciliation, with preliminary and final status tracking.

Fund Administration

ManCo Fee Tracker

Management and incentive fee dashboard tracking admin, estimated and variable fees across funds. Reconciled to admin NAV packs, and flags drift before it reaches the P&L.

Management Company

COO Operations Dashboard

One operating dashboard for a management company: fund directory, treasury, live PnL against NAV, realised fees, monthly close, and the compliance calendar across entities.

Treasury & Cash

Treasury / BPS Monitor

Read-only multi-custodian balance sync across entities and wallets. Cash and balance oversight with expected-flow tracking, grouped by legal entity.

Private demo · access on request Request access →
Due Diligence

ODD Report Generator

Operational due diligence workflow: ingest manager documents, work a structured section checklist, and produce a rated ODD report and briefing package.

Private demo · access on request Request access →
Multi-Manager Platform

Fund Intelligence Platform

Allocator workstation covering portfolio modeling, order execution, subscription register and investor reporting, manager allocations, and performance and risk analytics in one system.

Private demo · access on request Request access →

Note: all entity names, fund names, manager names, service providers, individuals and figures shown in these demos are fictional. They are illustrative builds. They are not client data and do not depict any actual firm, fund or engagement.

Jon-Paul Gonzalez
Founder

Jon-Paul Gonzalez

Founder and Fractional COO, Deep Keel Advisors · Boston and New York · remote engagements

Most recently Chief Operating Officer of Amitis Capital, the investment arm of a boutique wealth management and advisory firm. Before that I co-founded Samara Alpha Management and built its operating platform from inception as the only operations hire.

Deep Keel is how I do that work now, one manager at a time, on retainer or by project.

The keel is the part nobody sees and the part that decides whether you make it.

“A ship is safe in harbor. That is not what ships are built for.”

Get in Touch

Fractional COO capacity, verification work, or an operations rebuild.

Reach out to talk through scope.

info@deepkeeladvisors.com