Toolkit

What one operator built

Jon-Paul Gonzalez built the 19 tools on this page on his own, without an engineering team: the tools behind Deep Keel Advisors' three practices (Fractional COO, Private Company Advisory and Talent), and the automation that runs the firm. Six of the tools below have public demos on fictional data, and the Candidate Portal is live, with access by request.

19tools built, across 3 practices and the firm’s own operations
6tools with public demos you can open, on fictional data
127,292private funds mapped from SEC filings
3,950 to 6,190 hoursto build these 19 the traditional way: a team of 5 for 6 to 9 months estimate
Practice 1

Fractional COO

Operations, NAV oversight, diligence and launch work for hedge funds and fund managers.

7 tools
Management company

COO Operations Dashboard

Problem

A COO running several funds tracks entities, close status, filings and cash across a dozen spreadsheets.

What it does

One screen for funds, entities, share classes, investors, positions, month-end close and the regulatory calendar, with P&L checked against NAV and flagged at 20 basis points. The desk view: the full operating picture an operator works from, behind the morning brief.

25 moduleson one screen
Effort to build traditionally estimate500 to 760 hours3 people (a fund ops expert and 2 developers) for 1 to 2 months
Treasury and cash

Treasury Balance Monitor

Problem

Cash sits across custodians, prime platforms, banks and wallets, and nobody sees it by legal entity until someone builds the spreadsheet.

What it does

Pulls balances read-only into one daily view grouped by entity, takes manual entry where no feed exists, and keeps every snapshot.

73 accountsacross 16 institutions and 13 entities in one daily view
Effort to build traditionally estimate290 to 440 hours3 people (a fund ops expert and 2 developers) for about 1 month
NAV oversight

Shadow NAV Recon Engine

Problem

An administrator error is expensive once it reaches investor statements, and most managers only spot-check the NAV pack.

What it does

Rebuilds each fund's books from the administrator's workpapers, reconciles them line by line, classifies every difference and keeps a break register through sign-off.

14 tolerancesfrom 0.01% on NAV to 1.00% on fees, applied across 15 month-ends
Effort to build traditionally estimate440 to 680 hours3 people (a fund ops expert and 2 developers) for 1 to 1.5 months
Due diligence

ODD Review Workspace

Problem

Operational due diligence ratings depend on who reads the documents, and conflicts between documents get missed.

What it does

Runs every review against a versioned rubric, checks documents against each other, and issues a rated report for an allocator or a readiness review for a manager.

19 sectionsin the rubric, 6 marked critical, with a separate digital-asset custody track
Effort to build traditionally estimate380 to 600 hours3 people (a fund ops expert and 2 developers) for 1 to 1.5 months
Fund launch

Service Provider Fit

Problem

A launching manager often picks an administrator, auditor or prime broker based on who called last.

What it does

Ranks providers by their share of the manager's closest peers, matched on strategy, domicile, structure and size, and lists what to ask each one.

308,529fund-to-provider links across 101,802 private funds
Effort to build traditionally estimate220 to 350 hours3 people (a fund ops expert and 2 developers) for 2 to 4 weeks
Capital raising

Fund and Allocator Search

Problem

Finding allocators who actually buy a strategy means reading thousands of filings, and a keyword match is not a mandate.

What it does

Screens every SEC-registered adviser that reports a private fund, plus the allocators most likely to invest, by size, strategy, service providers, client type and growth.

2,940likely allocators narrowed from 17,149 registered firms, with 30,024 brochures parsed
Effort to build traditionally estimate530 to 850 hours3 people (a fund ops expert and 2 developers) for 1.5 to 2 months
Capital raising

Allocator Fit Report

Problem

A manager raising capital rarely knows which allocators actually buy its strategy, and a keyword hit in a brochure is often boilerplate.

What it does

Scores registered allocators on public-filing evidence that they buy what the manager sells, cites each finding to the page, and profiles what their diligence will ask.

2 pilotsdelivered, with every finding tied to a filing and checked in a separate verification pass
Effort to build traditionally estimate90 to 150 hours3 people (a fund ops expert and 2 developers) for 1 to 2 weeks
Practice 2

Private Company Advisory

Operations and exit preparation for owner-run businesses, on AI tools the owner keeps.

3 tools
Exit preparation

Back-Office Automation Plan

Problem

The owner of a construction company was spending time on bills, pay applications and paperwork instead of jobs, with a sale on the horizon.

What it does

Assigns every back-office step to automation, an outsourced bookkeeper or a named person, and keeps entry, approval and payment release with different people, as a buyer's quality-of-earnings review expects.

31 stepsacross 7 back-office areas, from bill pay and lien waivers to job costing and WIP
Vendor diligence

Bookkeeping Vendor Scorecard

Problem

Outsourcing the books means handing financial data to a vendor a small business has no easy way to vet.

What it does

Scores the vendor against a written request list covering entity, licensing, staffing, system access, data handling, NDA, insurance and references, and flags which gaps to write into the contract as conditions.

8 itemseach marked answered, partial or gap, with the all-in monthly cost beside them
Operational risk

Operational Risk Infrastructure

Problem

A CFO-services firm served many clients from records spread across systems that did not agree, with no standard statement of each client’s requirements and no named reviewer behind much of the work.

What it does

Builds the firm’s operational risk infrastructure over twelve weeks: a paying-client register reconciled to billing, a standard requirements document for each client with a named preparer, reviewer and backup, a weekly late-work report, a missed-delivery process, a documented ticket escalation path and a client service KPI report.

122 filesof client procedures inventoried and reconciled to the billing list
Effort to build traditionally estimate110 to 180 hours1 person (one senior operations consultant) for about 1 month
Practice 3

Talent

Candidate intelligence for finance and ops professionals, from first upload to negotiated offer.

7 tools
The platform

A career intelligence platform for finance operations, built by one person

Recruiters and large job sites cover finance operations in broad terms. This platform goes deep on one profession. A candidate uploads whatever career documents they have and talks through their story. The platform then ranks them against 1,035 real peer profiles, sets their pay against 135 benchmark bands, ranks 1,294 open roles by fit, rewrites their resume in their own voice, prepares them for the interview and marks up the offer. All 10 steps run in the candidate's browser, so their documents never reach a server.

1,035peer profiles in the benchmark pool, across 9 role clusters and 5 seniority levels
111skills in the taxonomy, plus 31 asset classes tagged by depth
135pay bands by function, level and firm tier
1,294open roles from 46 firms, refreshed weekly

Every score shows its working. A candidate can see why they rank where they do and why a role fits them, from their function and level down to the asset classes they know, which run from equities to stablecoins. It is live now, with access by request.

Market positioning

Profile and Market Rank

Problem

Finance and operations professionals have no reliable way to see where they stand against peers or what their experience is worth.

What it does

Merges a resume, a LinkedIn export and supporting documents into one profile, then ranks it against peers overall and within its role cluster, with a pay range built from federal wage data and H-1B salary filings for New York City and Fairfield County. Documents are processed in the browser and stay on the candidate's device.

1,035 profilesin the benchmark pool, structured from 1,062 resumes, plus 135 pay bands across 9 functions, 5 levels and 3 firm tiers
Effort to build traditionally estimate400 to 610 hours3 people (a hiring expert and 2 developers) for 1 to 1.5 months, for the full portal
Career planning

Skill Gaps and Career Path

Problem

Candidates rarely know which skills separate them from the next level, so they invest in the wrong ones.

What it does

Shows the skills a candidate has and the ones missing at their level, lays out the path to the next seniority level, and ranks the additions worth making by how often employers ask for them.

111 skillsin 5 categories (38 systems, 30 operations, 17 finance and data, 13 risk and compliance, 13 certifications), plus 31 asset classes tagged by depth
Effort to build traditionally estimateIncluded in the Candidate Portal estimate
Benchmarks

Executive Path Benchmarks

Problem

Advice on reaching the C-suite is anecdotal. Nobody shows the actual career paths of the people who got there.

What it does

Maps how sitting executives at capital markets firms reached their roles, built from biographies in SEC proxy filings and verified one by one, and compares the candidate's path with theirs across 4 firm types: banks, asset managers, fund administrators and broker-dealers.

383 executivesverified from 413 proxy-filing bios, across 87 capital markets firms
Effort to build traditionally estimate160 to 260 hours2 people (a data analyst and a developer) for 2 to 3 weeks, including the resume dataset
Positioning

Resume Builder and Language Calibration

Problem

Strong operators undersell themselves on paper, and generic resume tools write in a voice that sounds like nobody.

What it does

Takes a guided career narrative of up to 5,000 words, typed or dictated, matches the candidate's own voice, and calibrates wording against how peers at each level describe the same work. Produces resumes tuned for the 5 applicant tracking systems large employers use and for human readers, plus a one-line tagline.

4 documentsfrom one profile: ATS resume, polished resume, full CV and a cover letter in 3 tones
Effort to build traditionally estimate240 to 360 hours3 people (a hiring expert and 2 developers) for 3 to 4 weeks, including Offer Negotiation
Interview prep

Interview Practice

Problem

Candidates prepare for finance operations interviews with generic question lists that miss the technical depth the role needs.

What it does

Runs practice sessions of 5, 10 or 15 questions across 6 role tracks, set by seniority and focus, with a hint on what a strong answer covers and optional feedback on each answer.

38 questionswritten for finance operations: 18 technical, 8 behavioral, 6 case studies and 6 markets
Effort to build traditionally estimateIncluded in the Candidate Portal estimate
Negotiation

Offer Negotiation

Problem

Most candidates accept the first offer because they cannot tell which terms are below market or how to ask for more.

What it does

Compares an offer with market benchmarks, ranks what to counter on with suggested language, and marks up the offer terms clause by clause.

3 documentsfrom one offer: gap analysis, prioritized counter list and term redlines
Effort to build traditionally estimateIncluded in the Resume Builder estimate
Job search

Weekly Job Feed

Problem

Open roles at fund managers are scattered across hundreds of careers pages, so candidates miss the ones that fit.

What it does

Checks fund managers' careers pages every week across the hiring platforms fund managers use, including Workday, Greenhouse and Lever, pulls open operations roles, tags each by firm tier and location, compares them with the prior week before publishing, and feeds the Open Roles step in the Candidate Portal, where each role is scored for fit.

1,294 rolesfrom 46 firms in the October 6 feed, out of 253 managers tracked
Effort to build traditionally estimate220 to 340 hours3 people (a hiring expert and 2 developers) for 2 to 4 weeks
Behind the practices

Running the practice

How a one-person firm runs its back office: brief, inbox triage and pipeline on a schedule.

2 tools
Practice operations

Daily Brief and Practice Automation

Problem

A one-person firm has no back office: mail, calendar, files, follow-ups and the contact base all compete with client work.

What it does

Builds a weekday brief of what needs attention, triages the inbox, syncs business development activity each week, refreshes the firm's data monthly, and answers from a phone whether a person or firm is already in the network. It merged 10,861 raw contact records from three sources into 6,340 people and tracks 1,712 of them by outreach wave and status. The phone view: what needs a decision today, readable in two minutes by the person who signs off.

5 jobsrunning on a schedule across 8 connected systems, from a written standing specification
Effort to build traditionally estimate180 to 300 hours3 people (an operations expert and 2 developers) for 2 to 3 weeks
Public face

Website and Live Demos

Problem

Prospects want to see the work before they take a call, and a fund COO can tell in ten seconds whether a demo is real.

What it does

The public site and working versions of the dashboards on invented data that follows real fund structures, fee terms and reconciliation breaks, so anyone can use them without seeing a real fund.

23,259 linesacross the site and ten demo dashboard files
Effort to build traditionally estimate190 to 310 hours3 people (a fund ops expert and 2 developers) for 2 to 3 weeks

Effort figures are estimates, not time actually spent. They show the hours a traditional team would need to deliver the same result, sized from each system's measured scope, with time worked out at about 140 working hours per person per month. The team of 5 is a fund operations expert, 2 developers, a data engineer and a tester. The two private company plans have no separate estimate, so none is shown.

All names, funds and figures in the demos are fictional.

Get in Touch

Built by one operator.

Every system on this page was specified and built by Jon-Paul Gonzalez, working alone with AI as the engineering team. The same approach goes into Deep Keel client work.

info@deepkeeladvisors.com